hi! (aka Human Improvement)

The trifecta of nutrition: prebiotics, vitamins & protein

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The trifecta of nutrition: prebiotics, vitamins & protein

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The 🐮 whey-killer, pea-isolate smasher - hi! - Human Improvement - is a protein-packed, prebiotic-rich + vitamin-dense all-in-one powder! Using whole foods, starring super nutrient - cricket powder. Using 90% less plastic than tubs via ♻️ single packets.

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Launch tags:Health & Fitness•Marketing

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hmbldt

Maker

Shaking up the future of wellness and nutrition - we're starting with protein powder! But... it's soooo much more than a protein. We threw out the rule book - followed science and have harnessed the power of one of the most nutrient-rich resources out there - cricket powder! Use code DEREK10 for 10% off your first order. We made hi! after being massively frustrated with the options out there: 1. Whey and pea isolates on their own can just wreak HAVOC on the gut. We hated how the bulk protein isolates made us feel. hi! uses cricket powder, flax seed and psyllium husk - that gives hi! more fiber than most fiber supplements! That means healthy gut and NO BLOAT! 2. We hated the tubs and scoops. So we got rid of them. We're using single use recyclable packets (right now) - seems crazy but we're saving 90% less plastic. 3. We wanted sustainable, future proof protein source - and that was crickets. Sounds crazy, but it's the truth. These things are like magic beans - they are rich in protein, fiber, iron, b12 and soooo much more. 4. Nutrion is BORING. We were looking out there and all the brands felt like they are trapped between granola town or ripped-ville. Why aren't we having fun with how we take care of ourselves? We think feeling good should feel fun!

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6yr ago

Matcha

Congratulations on the launch! Love your packaging (and that it's sustainable!) What are some of the main differences between cricket protein & whey or pea protein?

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6yr ago

hmbldt

Maker

@celia_matcha thanks! we're so thrilled! a few major differences: - first, cricket is so nutrient dense - where as pea and whey isolates tend to be stripped down to just a protein - that means we're able to provide vitamins, fiber and so much more! - the environmental impact is BONKERS - cricket powder uses 2000x less land, 2000x less water, 12x less feed than whey!

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6yr ago

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hmbldt

Maker

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6yr ago

Matcha

Congratulations on the launch! Love your packaging (and that it's sustainable!) What are some of the main differences between cricket protein & whey or pea protein?

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6yr ago

hmbldt

Maker

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6yr ago