HeyNow seems to be a very content-forward approach to a messaging app. It has custom song sharing, photo messaging of course, and expandable links. Everything you post can be saved, or will be naturally discarded in 30 days. This quote from their Medium post speaks to the aim:
"Mobile messaging has become the last oasis of intimate communication. It’s where the best content is being shared and the most memorable stories are being told."
https://medium.com/@HeyNowUS/cha...
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