Noah is a proactive AI executive assistant for founders. Claude talks to you; Noah talks to your network. It's like Tesla Full Self Driving, and not cruise control- an autonomous AI EA that manages your calendar, relationships, and follow-ups across email, text, and WhatsApp - so nothing slips. Think of it as an always-on EA living in your SMS and helping you with meeting logistics.
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Congrats on launch!!! I was an early product tester of hey noah and @ashish_toshniwal1 always makes product with taste and specificity. One of my first wow moments was when flowers showed up at my front door for valentine's day and that was due to Noah's proactive action (it asked me if I wanted it), and I just had a few responses and then it was delivered.
@ashish_toshniwal1 @robbieab Thank you! Grateful you were with us from the early days, and glad Noah could take credit for a Valentine's Day win 🌸
Onboarding myself was instantaneous. Value the first day sorting double bookings. I'm a fan.
@jonathan_ebinger Love hearing that, especially the day one part.
Double bookings were one of the first things we went after. Small problem until it isn't.
Thanks for giving it a shot.
Hey Ashish,
You framed it as managing relationships rather than the calendar, which is the part an assistant is genuinely hard to replace on. How does Noah work out which relationships matter, does it infer that from how often you talk to someone, or do you have to tell it?
@hammad_shams_uddin CTO and technical co-founder here. Straight answer: today you tell it, and that's deliberate.
We built the inferred version first. Volume in both directions, recency, thread depth, how often you actually end up in a room together. It produces a clean-looking number and it's wrong in exactly the way you'd worry about. You have hundreds of messages with your mom and eleven with the seven-figure account. Frequency ranks those backwards.
So that signal exists in the system, but it isn't allowed to promote anyone on its own. You mark someone as priority, and Noah's behavior toward them changes: it opens up availability it would otherwise protect, it won't decline on your behalf, and it comes to you before it moves anything of theirs.
Getting the inference right is the harder problem and we're still on it. The failure we weren't willing to ship was Noah confidently and quietly deprioritizing the person who mattered most.
@ryan_brandt4 That mum-versus-the-seven-figure-account line is the whole problem in one sentence, thanks for not smoothing it over.
The bit I'd push on is that manual lists rot. The person who most needs Noah is the one least likely to keep a priority list current.
Does the inference ever get to ask? Something like "you marked this person priority in March and haven't spoken since, still?" Or is it strictly silent until told?
@hammad_shams_uddin Not currently but that is a great idea! Bringing it up with the team today
Noah has been really helpful with my day to day operations. Great product.
@taranjeet7114 Thanks, glad it's earning its place in the day to day.
Let us know if anything comes up.
@taranjeet7114 Love to hear it! Thank you so much!
The SMS approach is cool. Texting an assistant instead of switching between tools feels like a much more natural workflow. Nice work!
@henry_habib Thank you!
That was the whole idea. You already text people to sort out a meeting, so it felt strange to make you open a dashboard to do the same thing. The bar we set was that it should work while you're walking to your next meeting.
Noah is often the 1st and last message of the day, prepping me for calls and helping me get more done. Ashish, Danira, John and team have been incredibly responsive to feedback and ideas, and have completely redesigned the onboarding process and memory system around feedback and learnings from users. Excited to see Noah continue to evolve!
@haley_bryant Thank you, Haley! I love that Noah has been able to support you and your feedback has been so valuable for us. Appreciate you!
@haley_bryant @danira_lujan I agree with Danira. Thanks for the vote of confidence. It's been a blast hearing how you've been using Noah!
Looks super cool. Would love to see how it operates with messy calendars, raw notes :)
I would love to connect it across my entire ecosystem and let it pick up follow ups, update, reschedule and also see how it connects across my notion, slack and calendar.
Go team.. very excited.
@abhishek_chatterjee1 Great to see you, Abhi. People who push the boundaries of Noah are also the most engaged users - using it not just for calendaring, but also for drafting, follow-ups, calling a restaurant for booking.