Hey Product Hunt 👋 I kept running into the same problem with AI. It understood my codebase pretty well. But every time I asked it to write a landing page, Product Hunt launch, Reddit post, cold email, or GTM strategy, I had to explain the business again: Who is the customer? What problem do we solve? How are we different? Who are the competitors? What tone should we use? What are we trying to achieve? So I made **GTM.md**. One simple file at the root of your repo containing the context AI needs to understand how your product should be marketed and sold. Think: README.md → understand the product AGENTS.md → understand how to work on the code GTM.md → understand how to market the business It can include your ICP, positioning, pricing, competitors, messaging, voice, acquisition channels, buying signals, objections, proof and current GTM goals. Then you can simply tell an agent: “Read GTM.md and create our Product Hunt launch.” Or: “Read GTM.md and write a cold email for this prospect.” I also included buying-signal context so GTM tools like Startories.com can fit naturally into agent workflows for finding companies already showing intent. It’s open source, intentionally simple, and just one file. Would love feedback on what should become part of the GTM.md standard.

GTM Skill

One file that teaches AI how to market your product

One file that teaches AI how to market your product