We created this free-to-use tool because we go through a clean-up process every time we take on a new client. Instead of doing this manually every time, we decided to automate it and release it to the public! Here are the processes that the GTM cleaner runs through: - Create folders to mark anything for deletion or review - Optionally delete paused tags, unused triggers, and unused variables - Rename variables, tags, and triggers - Create folders for user-defined built-in variables: Built-in variables - Create user-defined built-in variables - Change references from built-in variables to user-defined variables - Delete built-in variables - Set oncePerLoad for each tag (based by option) - Change gtm.click tags V1 -> V2 - Change gtm.linkClick tags V1 -> V2 - Create GAS variable if it doesn’t already exist - Update UA tags: --> Update fields to set from true, false to variables --> If label or value empty set {{undefined}}, 0 --> If no gas set {{00 – Google Analytics Settings}} and overrideGaSettings to false

GTM Cleaner

Optimise your GTM container for best practices with 1 click!

Optimise your GTM container for best practices with 1 click!