Growth.Design Case Studies

Product tips in a comic book format

5.0
11 reviews

1.3K followers

A growing list of interactive product case studies, breaking down how the best companies design and grow products users love. Learn the psychology behind your favorite apps including Airbnb, Hopper, Trello & more.
This is the 2nd launch from Growth.Design Case Studies. View more

Growth.Design Case Studies v2.0

Product tips in a comic book format
43+ product case studies that show how to use psychology to create experiences that users love. Learn the top tactics (and mistakes) from companies like TikTok, Adobe and Amazon.
Growth.Design Case Studies v2.0 gallery image
Growth.Design Case Studies v2.0 gallery image
Growth.Design Case Studies v2.0 gallery image
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What do you think? …

Greg Isenberg
I'm hunting Growth Design V2.0 because I think it's remarkable way to learn product. I find myself flipping through these comic books with a smile on my face, while at the same time sending these learnings to my team. Excited to see the evolution of V2 today, and not surprised it's beautifully design.
Dan Benoni
@greg_isenberg really appreciated, thanks 🙏 Hey everyone, super excited to release this v2.0 update! We've been sharing free product tips in this comic book format for almost 4 years now. We do this because we believe the ethical use of psychology is key to creating better user experiences. We're a small team of 3 (including @louisxavierl and I) and we're approaching the 150,000 subscribers milestone, so we thought it'd be a good moment to release an update here on Product Hunt with some new stuff: • 30+ new case studies since 2019 • New redesigns and interactive quizzes • New filters + searchable database of our case studies • New milestone navigation to quickly find our best psychology tips Let us know what you think! Oh and two last questions for ProductHunters: • Q1. Would you be interested in the behind-the-scenes of our case studies? (how we build them, research) • Q2. How could we make our case studies more actionable for your daily work? P.S. we're bootstrapped and we never ran any paid ads. Our #1 focus is to make the content so good that you genuinely want to share it with colleagues and friends, hence the questions.
Šefik Mujkić
@greg_isenberg @louisxavierl @danbenoni Awesome updates, would definitely like to see some behind the scenes of how studies come together!!
Tom Cox
@danbenoni about question 1: heck YES, would love to see behind the scenes! Love all you folks are doing to bring entertainment, education, and art into product. Everyone can learn so much from your case studies. Thank you! 🤘
Fares
@greg_isenberg @louisxavierl @danbenoni Congrats on the launch 🚀
Daniel Bentes
@greg_isenberg @louisxavierl @danbenoni YES to Q1. I'm a bit uncertain about the Q2. Maybe asking for suggestions so people can submit their service/app to you and you can decide to do a case study or not on those submissions? (First one is free) :D
fmerian
Growth.Design is one of my favorite resources to benchmark user onboarding best practices, learn how to leverage human psy, and level up my skills as a marketer. It's insightful and fun to read. Keep up your great work, @danbenoni @louisxavierl 🙌
Dan Benoni
@louisxavierl @fmerian Thanks, there's more good stuff coming soon Florent 👏! Stay tuned. P.S. I'm curious, would you be interested by the idea shared in my Q1 question above (sharing our behind-the-scenes)?
fmerian
@danbenoni Q1 — Why not. Q2 — I love your cheat sheets, and I'd love to have them in a format compatible with my tools. How about a Notion page instead of a Google doc? Also, I miss your bite-sized Gems. They were so insightful and actionable!
Louis-Xavier
@danbenoni @fmerian Make sense! We're big Notion users too.
DDK
I always enjoy reading the newsletters so giving this an upvote. There is obviously a lot of love that goes into it.
Dan Benoni
@dk3 Thanks man! Yeah each case study can take up to 120 hours to create, but we love the process. Any specific product you'd like us to cover next?
DDK
@danbenoni well I'm biased because I just launched an app (heartstring.app) so perhaps some day that one. Until then, I think covering Discord would be great.
Dan Benoni
@dk3 Love the idea of Discord. It could make for an interesting real first-time experience because I've never used it 👀
DAKSH BHARDWAJ
Congratulation on the launch 🚀 thanks for incorporating art, education, and enjoyment within the offering. Your case studies have so much to teach everyone. Thanks a lot! I appreciate you creating this! It's useful because it tracks various product stages.
Dan Benoni
@daksh_bhardwaj we aim for that "edutainment" sweet spot. It's not always easy, but we do our best. Thanks Daksh!
Alex Goff
When I am asked how to think about product i always think of growth.design - that sounds scripted but genuinely isn't. I have recommended them so often! Love this!
Dan Benoni
@acgoff Honored Alex—we never ran ads so it's support like yours that helps us reach more people, thanks!
Shalini Nair Tekwani
ABSOLUTELY LOVE these case studies @danbenoni and @louisxavierl ! Thank you for creating such powerful content in a super simple consumable way! :)
Dan Benoni
@davidspinks @louisxavierl @shalini_nair_tekwani 👋 Very appreciated Shalini, thanks!
Benjamin Christine
Such an awesome resource! Been signed up to the newsletter for years and always learnt something new.
Dan Benoni
@benjieboo appreciated Ben! If you have a topic request for the next case study, I'm all ears 👂
Louis-Xavier
Thanks a lot @benjieboo, we're thinking of running some sort of "Insider program" for our most loyal followers, where you'll be able to review and collaborate on the case studies before they get released. Would you be interested?
Benjamin Christine
@louisxavierl I would be very interested and be a privilege.
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