Ground Truth Data

Our Mission Our mission is to make environmental data free and transparent. Ground Truth is a publication documenting our journey. We started by trying to solve our own problem. As veterans of the tree planting industry, we wanted to produce trees for environmental causes, not just for logging and energy companies. But we realized, outside of industry there’s no publicly available data on tree planting—only grand claims and marketing with no evidence to back them up. We then realized this problem goes beyond reforestation and through the entire environmental field, including biology, agriculture, and human health. Thus, it became our mission to make environmental data free and transparent and to share this journey with the world.