I'm Sam, one of the people behind Grip. This started with a simple, annoying problem: tradespeople miss calls all day. You're under a sink or up a ladder with both hands full, the phone rings, you can't get to it, and that caller just rings the next plumber on the list. That missed call was a booked job, gone. Grip is an AI receptionist built specifically for UK trades. It answers the calls you can't get to, takes the caller's name, number and what they need, works out whether it's a real emergency or a price-check, and texts the whole thing straight to you. Runs on your existing number, live in a few minutes, no new handset or app to learn. A few things we've tried to get right: It's built for trades, not a generic phone bot with "plumber" typed into a box. Honest pricing in pounds, from £49/mo, no "book a demo to see the price". It always tells callers it's an AI. No pretending. The best way to get it is to just hear it. There's a demo line on the site, ring it from your mobile and it'll answer as your business. Would genuinely love feedback from anyone here, trades, agencies, or folks who've built voice AI. What would make you trust an AI to answer your phone? And if you run a trade business, I want to hear the objections most of all.

Grip

The AI receptionist for UK trades.

The AI receptionist for UK trades.