Hey everyone! Glad to share our new tool with you. We built this calculator because we kept having the same conversation with home service contractors: "Should I run Google Ads or Local Services Ads? How much do I actually need to spend to get leads?" Most agencies give vague answers or push contractors into one channel without showing the math. I wanted to fix that. The calculator pulls real benchmarks from the contractor industries we work with daily (HVAC, plumbing, roofing, garage doors, electrical, etc.) and shows you projected leads, cost per lead, and ROI based on your city, industry, and budget. It also compares LSA vs Google Ads side by side so you can see which channel makes sense for your specific situation, or whether you should run both. The version live today covers 10 industries across 20 US cities. We're adding more cities and industries based on feedback. Built it because every contractor deserves clarity on what their ad spend will actually return before they commit. Happy to answer questions about Google Ads, LSA, or anything related to lead gen for service businesses.

Google Ads Calculator For Contractors

Find out what your Google Ads spend is actually returning.

Find out what your Google Ads spend is actually returning.