Goldfinch

I have seen that many people are unaware of how they should plan their personal finances: i.e save for future expenses and emergencies, given their current income, expenses, assets and liabilities. People are increasingly comfortable with digital influences and the importance of personal financial planning. However financial literacy and sophistication is still in its infancy fuelled by financial jargon, multiple financial instruments, a lack of a structured approach and a multitude of confusing and potentially misleading and/or untrustworthy participants. I believe that a structured savings framework can be transformative for a person's financial wellbeing. So I decided to create an app which does exactly this. I hope that this app will be of help to early and mid career professionals and help them realise their financial goals. I would love constructive feedback about the product features, design and overall vision.