GoChampio

Hi folks, Many people want to reduce the amount of animal protein they eat - for environmental, health or ethical reasons. But changing actual behavior is hard, and we found that many people don't know where to start or how to go about it. Available programs tend to be either very information dense or integrated food/fitness programs that require you to follow a certain eating and training regime. We aim to make nutrition guidance more easily accessible to anyone, as a coaching tool that works alongside your existing routines in eating, sports and life in general - gradually guiding you along the way. Our first version is aimed at fanatically sporty people, as they tend to be motivated, disciplined and most worried about the effect that a lack of animal protein may have on their health and performance - so they often spend hours researching online. We do the hard work for them, providing personalised guidance backed by experienced sports nutritionists, with relevant knowledge to train them in ‘eating right’ for peak performance. By the way: we're not activists, but entrepreneurs - and take a pragmatic approach: better to help 1M people reduce 10% than making 100k people fully vegan. Looking forward to your thoughts and feedback! Thanks, Willem-Jan