Gifterly was built to make gift-giving less overwhelming and more intentional, especially for people like me who care but overthink it. Most gifting tools are either generic (just product lists) or made for brands, not real relationships. Gifterly is people-first. It’s like a digital memory for the people you care about, you save what they love, get inspired by their interests, and plan gifts around them. It started with a problem I felt every year, and now it’s something real that might help others too.