@kippbodnar@trevor3999 Sorry to hear that. The article is a good read though but I will counter with this. It is much easier for larger organizations with in-house creatives to switch to journalistic content or truly truly groundbreaking research. Im talking months of testing and then talking about those results. A small organization with no one doing content, with a few sh*tty Facebook posts from 2015 makes them look inactive and irrelevant.
Part of why we built Ghostit was because my co-founder ran multiple small businesses and could have genuinely used this service + product. Short term PPC ads are very expensive and if you don't know what you are doing can be ineffective (as i'm sure you already know).
The other great part of content is you kind of have to opt in. If you don't want to read it, don't click. It is way less obtrusive than popup ads or banner ads. We get that there is a ton of boring generic content on the web which is why we have the strategy and in-house writers to make the content unique and relevant to the audience. Content marketing is still a very viable growth strategy and with the rate of new channels emerging small businesses are going to need even more help exposing themselves to their potential customers.
I get that not everyone is in favor of certain types of businesses or business practices which is why many players can exist in a space. That being said, we truly believe we are helping small business increase their reach and exposure while enabling them to not worry about sinking time into something they may not fully understand but know is important.
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Company knowingly employs a serial rapist that poses a threat to the community and is silent about it. Wouldn't want a company like that giving ME brand or marketing advice.
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Hi there, registered about 2 hours ago, and still didn't receive the email. Is that normal?
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