I love the Persona feature because it lets you define the exact target audiences whose search behaviour matters to your brand.
Another valuable feature is the ability to see which query mentioned your brand, when the mention appeared, and on which platform.
Really like how FTA.visibility ties AI mention data directly into GA4 and Search Console, so you can finally see which prompts and pages actually drive qualified traffic instead of guessing. That integration feels like the missing layer most teams have been stitching together in spreadsheets.
Finally a tool that treats AI search like the real channel it is. Hooking up GA4 and Search Console to see which prompts actually drove qualified traffic was the part I didn't know I was missing, super useful for our team.