Most influencer gifting programs are treated as "spray and pray" experiments. We built this tool to help Shopify brands treat seeding as a high-yield, predictable investment. By combining Earned Media Value (EMV) with down-funnel sales metrics like conversion rate, AOV, and margin, you can estimate what's going to happen when you run an inflencer gifting campaign. Play around with the numbers to understand how to maximize your campaign effectiveness.
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Maker
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Hey everyone! I built this because I kept talking to brand owners who were stuck in this weird limbo: they knew influencer gifting *could* work, but they were hesitant to dive in simply because they couldn’t visualize the actual impact it would have on their business. They were staring at empty spreadsheets instead of a clear roadmap, struggling to justify the spend and the massive time commitment.
I wanted to build something that removed that fog - a tool that lets you see how reach, content value, and sales margins all sub-total into a real ROI figure. I built this to create a "live" financial modeling experience, rather than a static form. Too many great brands walk away from seeding simply because they can't see the numbers clearly. You can play with the variables in real-time and see the potential before you even send your first gift. Excited to get your feedback!