Fragrance Theory is an Australian perfume brand making handcrafted inspired versions of luxury fragrances — Baccarat Rouge 540, Dior Sauvage, Creed Aventus and 100 more — at 30% Extrait de Parfum concentration from $39. We use the same fragrance oil quality as luxury houses, without the brand markup. Ships Australia-wide in 1–2 business days.
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Maker
📌
Hey Product Hunt! 👋
I'm Deep, the founder of Fragrance Theory — an Australian
perfume brand I built from scratch in Horsham, Victoria.
The idea is simple: luxury fragrances like Baccarat Rouge 540
and Dior Sauvage smell incredible but cost $200–$400 a bottle.
Most people ration them instead of actually wearing them daily.
We handcraft inspired versions at 30% Extrait de Parfum
concentration — the same quality fragrance oils, without the
brand markup. 100 scents from $39, shipping Australia-wide.
Would love any feedback on the site or the concept — and happy
to answer any questions about the fragrance dupe space in
Australia. It's a surprisingly large and underserved market.
fragrancetheory.com.au