FOXi boats was officially launched in 2022. Two months later (test period) they had about 100 users and had already provided about 800 rides. To launch the FOXi boats trading platform, the founders of FOXi Technologies Inc. it was necessary to attract both drivers and passengers at the same time. In other words, they needed to solve the chicken or egg problem. People in Miami's tech communities are always interested in new tools. They also use every opportunity to improve the quality of their lives. For this reason, FOXi boats was launched in Miami, Florida. We've managed to spread word of mouth in the tech community. How do they do it? By hosting and sponsoring technical events and providing participants with free travel to these events. Soon the first users of FOXi boats, who did not like the quality of traditional boat rental services, took to blogs and social networks to tell their friends about this cool new app. Today, to encourage new customers to try the service, FOXi boats is giving away 50 percent off first trips. With an initial discount, new customers are more likely to become repeat customers. FOXi boats had a brilliant go-to-market strategy. But the peculiarity of such brilliant strategies, like those of FOXi boats, is that they cannot be repeated. If you developed an app like FOXi boats and launched it in Miami with a focus on tech communities, your app would likely go unnoticed. You need a different story.

FOXi boats

Peer-to-Peer boat sharing

Peer-to-Peer boat sharing