Formo Support — an AI customer support chatbot for online stores. One script tag, your AI key, fifteen guardrail checks. Formo helps Shopify merchants automatically handle repetitive customer questions — without hiring another support agent or spending hours answering the same messages. Connect your Shopify store, configure your policies and tone, and let Formo handle questions like: What products do you have below $20? What do you recommend? What's your return policy?
Hey everyone! 👋
I’m the founder of Formo Automations, and I built it because I kept seeing the same problem with e-commerce: as a store grows, customer support can become flooded with repetitive questions like “Where is my order?”, “Has it shipped?”, and “What’s your return policy?”
I wanted to build something that could handle those conversations automatically, but without the usual problem of AI making things up or giving customers incorrect information.
That led me to build Formo Automations specifically around Shopify, with access to real order data, configurable policies, and safeguards designed to prevent things like invented tracking numbers or unauthorised actions.
This is my first time launching Formo on Product Hunt, so I’d genuinely love to hear what you think.
If you run a Shopify store, work with Shopify merchants, or just have experience with e-commerce support, what would you want an AI customer support agent to be able to do before you’d trust it with your customers?