Focus Group Simulator

I'm thrilled to introduce the Focus Group Simulator, born from a blend of personal startup experience and academic insight. Previously, I founded HeartDialog, a mental health startup leveraging LLM technology. Despite its promise, determining the right audience and pricing was a challenge. Insights gained from an EMBA Marketing class at Booth showed me how traditional focus group methods could be integrated with LLM to conduct effective market research. After a year perfecting prompt engineering with HeartDialog, I manually conducted LLM-based focus groups which revealed crucial insights: my product struggled to stand out from typical LLM chatbots, and the perceived value was low, making any pricing strategy risky. This feedback was eye-opening, showing clearly where our efforts needed redirection. Realizing the complexity of LLM-based research and the expertise it demands, I developed a tool to make this powerful method accessible to all. Friends in the marketing sector confirmed that while traditional focus groups are highly effective, they are also prohibitively expensive. The Focus Group Simulator significantly cuts costs, making this invaluable tool available to a broader range of businesses and reducing waste across the board.