Flashboord

The idea to build Flashboord started by observing how most brands and advertisers are dissatisfied and frustrated with deploying out-of-home (OOH) advertising in Nigeria. We noticed how difficult it is for advertisers to find available OOH advertising spaces. They primarily rely on intuition to plan and choose the precise locations where their audiences to run a campaign. Plus, they spend a lot of time contacting several OOH media owners one-on-one in these particular regions who struggle to increase sales by having to put their phone numbers on open advertising spaces and then wait for advertisers to call to discuss pricing, availability, and other factors, as well as to negotiate the specifics and terms of a campaign. Also, due to limited infrastructure for digital OOH media in some regions, advertisers often opt-in for static OOH advertising, which is now more time-consuming to deploy and lacks sufficient data-driven insights to measure the success of a campaign. These struggles have been a long-standing issue in Africa. Therefore, providing a solution that fills these gaps will be largely beneficial and received by OOH advertisers, media buyers, and media owners in Africa.