Launched this week
Fintech GTM Toolkit
Free go-to-market workshops for B2B fintech teams
2 followers
Free go-to-market workshops for B2B fintech teams
2 followers
Free, ready-to-run workshop boards for B2B fintech and payments teams: positioning, go-to-market and GTM automation. Each has timed steps and a fictional worked example. Duplicate a board in FigJam and run it with your team.
Hi Product Hunt, I'm Jelle, founder of Fuente Digital. I've worked in growth at B2B fintech companies for years, and I kept running the same workshops: who are we really competing with, which market do we win first, how much pipeline do we actually need.
Most templates for those questions are generic. In fintech the real competitor is often the buyer's own bank, or doing nothing. Compliance and procurement sit in every deal. Partners and platforms often bring deals that ads can't. So I built workshops that start from those realities.
What's in the toolkit, all free:
Fintech Positioning Workshop (90 min): ends with a one-sentence positioning statement and a short version for your homepage.
Fintech Go-to-Market Workshop (2 hours): a beachhead segment, two or three channels, pipeline targets worked backwards from your revenue goal, and a 90-day plan with owners.
Fintech GTM Automation Workshop (90 min): maps your process from first touch to signed deal, finds where time and leads get lost, and ends with the first two or three workflows to automate, each with an owner, a measure and a clear line on what a person still checks.
A Notion kit to record the outputs, the B2B Fintech GTM Benchmark, and step-by-step guides.
Each board has one question per step, a time box, and a fictional worked example (a made-up payouts API), so you can run it without an outside facilitator. Write first, talk second.
I'd love to hear which step your team gets stuck on, and which workshop you'd want next.