Finding Success in Failure: A startup tell-all from a 10-year serial entrepreneur

Entrepreneurship sucks. No matter how much we mythologize storied founders like Steve Jobs, the day-to-day reality of building a business is a grueling exercise in trench warfare. The best founders are so relentless and resourceful that their success is inevitable. Lucas Carlson is one of those founders. And Finding Success in Failure is the kind of book that inspires through its honesty about the process of entrepreneurship. Don't read this book if you want an a checklist or a cute poster with an inspirational quote. Read this book if you want a view inside the head and heart of an entrepreneur doing the real thing. Check your rose tinted glasses at the door and get ready for a roller coaster ride business tell-all.