Many founders and businesses neglect their SEO - not because they don't think it's important, but because they don't have the resources to give it proper attention.
And who can blame them? The search algorithm is murky and attractive keywords are increasingly difficult to go for. Plus, with the nature of search evolving to something more question based—particularly with AI searches—it's less clear what you're even trying to rank for.
Findable is our solution to this challenge. By giving businesses the tools to quickly and easily spin up programmatic SEO (pSEO) campaigns, anyone can use the same strategies that large companies like Zapier and TripAdvisor have used to dominate their niches.
By going after long-tail keywords with less volume, but less competition, businesses can rank easier on search terms that users are increasingly looking for. Because Findable automates page generation, lower search volume is compensated for by more search terms targeted. Rather than focusing your efforts on a hyper-competitive short-tail, cast the net wide and catch lots of fish where it's easier to rank.
Your pSEO approach is limited only by your imagination.
SaaS businesses can quickly and easily spin up and maintain landing pages that target each specific customer they're looking for.
E-commerce stores can maintain 'Top 10' product lists for every holiday, every occasion, and every feature.
Local businesses can maintain branch directories for all of their locations, or target customers looking for specific services in an area.
And anyone can target any combination of keywords to deliver answers to the questions people frequently ask in their search.
We're currently piloting Findable with a limited number of partners, but we'll soon open the door to the public. Visit our website to register your interest on the waitlist and get ready to make your website Findable.
@shivam_tiwari24 thanks Shivam! Sign up for the waitlist to get updated on the release 🧙
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Congrats on your launch! Sweeeeet branding and design. Looks very professional.
I clicked around a bit on the landing and pricing areas, but I am a bit confused of what the tool does. (sorry!)
Does it make pages formatted for pSEO? Or generate content? I saw a bunch of " sync up to 50 pages" language on the pricing table and wasn't super sure what it meant.
congrats again on the lanuch!
@esus Thanks for the vote Esus!, and great question!
In effect, Findable is an external CMS that syncs with your internal CMS on site builders like Webflow. This gives you greater control of the data you can input — and more data you can publish quickly.
Most CMS systems are programmatic to an extent. You fill in data in certain fields, design a page template, and the CMS will generate the page itself. With Findable, you're able to scale this whole process by managing an entire dataset rather than a single CMS entry at a time.
A great example of this kind of content is Trip Advisor. Every time you search for 'Top things to do in {city}', they have a page with content specific to the city you've searched for - attractions, restaurants, museums, that sort of thing. For almost every city in the world, Trip Advisor has a unique page.
There isn't a poor intern at Trip Advisor doing this for every city though. They have a lot of data from the businesses that register there, and they use that data to generate each of these pages programmatically. Because they have a full-stack site (and a lot of people working on it), they can do this. But most of us aren't Trip Advisor, and the CMSs we use have many restrictions.
Findable lets you bridge the gap between external databases and your site builder CMS, meaning you can generate hundreds - thousands even - of CMS entries once you click sync. Our current version is built around BYO data, so you can bring any dataset into the mix. Our Findable+ plan is a little more hands-on on our end, so we'll help come up with a content strategy that works for your business.
The sync limitations are set by our infrastructure usage. The core of Findable's product is the syncs that we've built between the database and the CMS. Once you set up a database and sync it across, it stays live - so if you make a change to the database, it'll update the site builder CMS and publish the change to your site.
I hope that answers your question, but if you'd like to know more please sign up for the waitlist, mention you'd like a demo, and we'd be happy to run you through what we're building!
@mar_ti Cheers for the heads up Martin, Webflow cursed us in the middle of the night! It should be running now, but feel free to reach out to me at sam@findable.au and we can get you signed up ✨
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