Find Humane

Hey Product Hunt, I'm the founder and CEO of Find Humane which is a free website and phone app to help consumers find humanely raised animal-based products including meat, skin care, soap, leather, pet food, and more at over 28,000 locations in the U.S. and Canada and products for delivery. I started Find Humane a few years ago because I'm an omnivore and I saw enough about factory farms that made me want to buy pasture-raised & humanely raised meat but it was hard to find. Some high end grocery stores carried products with animal welfare certifications but I didn't know what they really meant and I never saw certifications at restaurants, coffee shops, etc. I'm a programmer, so I thought, "I can create an app for that!" 🙂 Animal welfare certifications are bewildering for consumers but luckily there's significant consensus across major animal welfare non-profits about which certifications are probably pretty good compared to others. I worked closely with the ASPCA, the Animal Welfare Institute, and others to decide what to show, and the ASPCA even gave me a $25K grant to help with development. Find Humane now lists over 3,300 products from 165 producers at over 28,000 locations in the U.S. and Canada as well as over 65 delivery services that can ship frozen meats or non-perishable products. Features include: 🌍 A map to find grocery stores, restaurants, coffee shops, farmers markets, and more. 🚚 A list of delivery services. Some of them offer coupon codes for discounts. 🔍 An Explore tab that lists non-perishable items for delivery from all of the delivery services to get your feet wet with a purchase such as a gift. 🎚 A three-way switch to quickly change between products from pasture-raised animals, animals with outdoor access, or animals with indoors access with enrichments. We default to pasture-raised or outdoor access. 📱 A free website and free phone apps for iOS and Android. 🔨 A search with lots of filters such as regenerative farms, kosher, gluten-free, and more. ✉ Sign up for our email list with your zip code and get notified when products and locations are added near you. ---------------------------- We have soft-launched and I'd love it if folks on ProductHunt would share their feedback and ideas. We're about halfway through importing producers from the ASPCA's Shop With Your Heart list, and once that's complete, we plan to do a bigger launch. As far as business model, our main revenue right now is from affiliate links for some of the listed frozen meat delivery services. Consumers get a discount and we get a cut of the first purchase. I also resell non-perishable items at a local farmers market and plan to add a shopping cart for some of the items directly on our website. I looked into reselling on Amazon but the de facto price parity requirement was a dealbreaker (see the class action lawsuit, Hopper vs. Amazon for details). Once we get enough traction, I think there's a big opportunity for advertisements. Find Humane is a Pending B Corporation. Thanks and enjoy!