@jongold thanks man. We get that feedback a lot about the page being too long. The funny thing is that feedback only really comes from other entrepreneurs/product people. Never comes from people outside of tech. Of course we'll keep testing and adapting but so far, it's converting pretty well.
We may experiment with offering the first lesson for free or something in the future.
Keep the feedback coming (=
@rrhoover mostly content. Most of our traffic and sales come from press, blog posts on Nadia and my personal blogs, guest posts and the Feast blog.
We also just did our first partnership since launching the Bootcamp. We joined as a prize sponsor for Lift's quantified diet program that's been converting really well, probably because the audiences are so well aligned: https://lift.do/quantified-diet
Moving forward, we're doubling down on content, doing a lot of guest posting and more content on the Feast blog.
Metrics: Nadia will probably have a much better answer than me. But it's changed over time.
After launching the bootcamp, the biggest metric was conversion to sales. We had to prove that the product was worth paying for and that the concept resonated with the audience. It did, so now we're starting to turn our attention to program completion rate. We're still really early in that regard but will be learning a lot over the next couple months as more people complete the 30 day program.
@rrhoover Right now, it's sales, plain and simple. We spent a lot of time measuring the wrong things in lieu of lacking sales numbers, but in the end we decided that if we want to be a revenue-generating business, sales should be the most important focus. As David said, now that we're seeing some good numbers around that, we can look more at things like retention and completion.
@DavidSpinks there was an old tweet I sent that showed all my excitement for old school, long-form sales landing pages. It's been tested over and over again in the financial information and medical spaces (boring markets to many) but really encouraging to see you guys take a page from tactics that have worked for years outside of the "buzzy" tech world.
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