Are you a maker looking to understand how much you need to spend on Facebook Ads to turn a profit? You can find out in seconds using this FREE FB Ads Budget Calculator from Jeffalytics and Data Driven.
This could be useful, but how do you account for the natural decrease in ROAS that happens as you scale up spend? Aren't you assuming here that the conversion metrics will hold steady as you scale spend? Bc that's almost never the case in practice.
@danpantelo In the calculator you download (big red button), I account for this degradation of performance as you scale. It just wasn't something I could build into the interactive calculator on the site because of a few limitations with the technology I chose.
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Hey @jeffalytics, thanks for sharing this.
I am just starting into all of this world for our App and we will start soon with facebook ads, so I may have some noob questions.
Your calculator is prepare to work in e-commerce, but how would you use it in an app that after your CPI, you need to calculate how much % of the users you lose in the process until they subscribe?
Because to have a successful campaign and good ROI, need to take that into account. Would you increase the CPI based on the retention rate?
Thanks and good job!
@alejandro_portillo_guerrero Hi Alejandro - In the downloadable version of the calculator, I do make this for lead generation and allow you to have percentage of signups lost in your calculation for a more accurate picture. I recommend downloading the calculator found on the landing page for more in-depth results.
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@jeffalytics Got it, just downloaded and I'm taking a look, thanks!
Hey Makers! I hope you enjoy this handy calculator I've put together. Let me know if you have any questions about how to turn a profit with your Facebook ads or share your strategies here!
Facebook Ads continues to be the most dominant advertising platforms for reaching and engaging new audiences.
But tapping into Facebook's billions of users comes at a cost.
And as a business owner, you probably want to know how much you stand to gain before you invest in advertising on Facebook.
The calculator I am sharing with you will help you answer that question.
You can plug your business numbers into this calculator, and find out:
1) How many clicks, lead or sales your budget can produce
2) What targets you need to hit to generate a positive ROI
3) And how much you'll need to spend to get the outcomes you want from advertising on Facebook
For over a decade, this calculator has helped businesses of all sizes (from Fortune 500s to soloprenuers) bring clarity to thier advertising game plan.
And I hope it helps you too.
At the very least, I guarantee it will provide you with an answer to one question...
"How much should I spend on Facebook Ads?"
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Would you ever expand and do a youtube ads calculator?
Experimental Method
FB Ads Budget Calculator
FB Ads Budget Calculator
FB Ads Budget Calculator
FB Ads Budget Calculator