Launched this week
FanRoute
WhatsApp storefront for India's Instagram sellers
16 followers
WhatsApp storefront for India's Instagram sellers
16 followers
FanRoute turns an Instagram bio link into a shop. Sellers list products with photos and rupee prices; customers tap "Order on WhatsApp" and pay the seller directly by UPI. No website, no checkout, no commission. Free link-in-bio; Pro is ₹249 a month.
Hi Product Hunt, I'm Yash, founder of FanRoute.
In India a huge number of small businesses sell entirely through Instagram and WhatsApp: saree boutiques, home bakers, jewellers, makeup artists. Most have no website. A customer DMs "price?", and the seller replies with photos, rates and a UPI ID, one chat at a time.
FanRoute puts those answers in one shop link for the Instagram bio. Customers browse products with prices, tap "Order on WhatsApp" with the product already named in the message, and pay the seller directly by UPI. We never touch the money and take no commission.
The link-in-bio is free. The WhatsApp storefront is the Pro plan. Shop labels come in English, Hindi, Hinglish, Tamil, Telugu, Kannada and Malayalam.
I'd love feedback on the sample shop at fanroute.in/demo, and on what would make this more useful for sellers you know.