Everything They Told You About Sales

Everything They Told You About Sales

The Myths And Mistakes That Cost Businesses Millions

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Think business is logical? Think again. Through thirty years of commercial war stories, Grant Stanley exposes the myths that cost organisations millions. From sales trainers who can't sell to KPIs that reward failure, this witty, evidence-driven book reveals why trust, common sense and understanding people consistently outperform scripts, buzzwords and corporate theatre. You'll laugh, wince and probably recognise your own workplace.
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Everything They Told You About Sales  gallery image
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