Entent.io: A Behavioral Web Analytics Solution for Digital Marketing

Our Traffic Quality Index (TQI) received good feedback from our POC users for channel optimization. - You can understand the quality of traffic from different channels and campaign. Optimize every campaign with this upper funnel KPI, which will highly correlate with your final KPI down the funnel. TQI allows for much quicker, deeper and accurate optimization with true measure of traffic quality. - You can find the relation between search keywords and the quality & interest of traffic landing from these keywords. It will help you generate actionable insights for investment in right keywords. - You Find placements in a DSP which are most relevant to your business by bringing in high quality traffic - You can understand traffic quality from different creatives at each adgroup or line item level even before conversion events. Entent analytics use cases involve channel optimization, campaign optimization, Retargeting, Lead to Sales, Custom Machine Learning. Since the analytics are generated using behavioral intelligence, they correlate very accurately with the real conversions.