Launching today
ElevenCreative Flows
Node-based creative pipelines, now with real-time collab
52 followers
Node-based creative pipelines, now with real-time collab
52 followers
ElevenCreative Flows is a node-based canvas for building multi-modal AI pipelines that now supports real-time collaboration. Creative teams can build, run, and review the same Flow simultaneously, with live cursor presence and shared execution across image, video, voice, and music nodes.
Five tools, five export cycles, one finished ad. That's the production loop Flows is built to replace.
What it is: ElevenCreative Flows is a node-based canvas inside ElevenLabs' creative platform where teams chain image, video, voice, music, and sound effect models together and run the full pipeline from a single workspace.
Real-time collaboration went live today, which is the meaningful update here.
Previously, Flows was a solo tool for pipeline design. Now multiple team members can edit and run the same canvas simultaneously, with live cursor presence, shared execution, and node-level approval built in.
Reviewers and stakeholders get Basic Seat access, so they can watch, comment on, and approve outputs without consuming a full workspace seat.
What makes it different: the combination of a reusable pipeline model and real-time collab is what separates this from standalone generation tools. You build a Flow once for a campaign and your team runs it together, swapping products, voices, and markets to generate variations at scale without rebuilding from scratch each time.
Key features:
Real-time multi-user editing with live cursor presence and shared pipeline execution
50+ image and video models plus ElevenLabs' full audio stack in one canvas
Non-destructive node iteration: modify one step without re-running the whole pipeline
Batch variation testing across products, hooks, languages, and voices
Basic Seats for reviewers to approve without needing a full workspace seat
Direct export to ElevenCreative Studio for timeline editing
Benefits:
Replaces multi-tool production workflows with a single connected pipeline
Scales creative output without scaling headcount
Teams converge on final assets rather than coordinating between exports
Reusable Flows compound in value across campaigns
Who it's for: performance marketing teams and creative agencies producing multi-format, multi-market ad content who need consistent output across variations without rebuilding the process each time.
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