This seems to be quite a trend, with celebrities starting their own startups. Jessica Alba was super successful with launching The Honest Company, which is now a unicorn.
@suzywillow yes! + love the portrait style video on the website. So much more authentic than a commercial
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Very stylish indeed! It's obvious that Ellen and her team put the same attention to detail into her line, that they do into her show. The quality looks, 5 star!
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