I spent 10 years as an tech consultant building systems for large organisations — but it wasn't until I went back to study sustainability that I realised how little I understood about my own carbon footprint. That's the problem ECTRACC is built to solve. Around 70% of people want to reduce their impact, but only about 8% know where to start. I was one of them. I took a career break in 2025, started travelling, and spent that time doing two things — studying climate and building ECTRACC. What started as a personal project to make sense of my own footprint grew into a full platform: barcode scanning across 1.5M products, trip planning with carbon comparisons, goal tracking, and gamification to keep you motivated. The approach evolved a lot along the way. I wanted something that didn't require you to already care deeply about the data — just scan a product, see the impact, and start making better choices gradually. The web app is live today and the mobile app is nearly done. I'd love for you to try it and tell me what you think — honest feedback is exactly what this stage needs. 🌍

ECTRACC

Scan products. Track trips. Cut carbon.

Scan products. Track trips. Cut carbon.