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Guys, this is the pinnacle of innovation. A gadget to judge how you look. No longer will you have to go to teenage girls to tell you of your outfit is lame, an IoT device can do it for you. This is true innovation.
This is indeed scary. They hear us and now they have ability to see us and recommend clothes based on what we wear on a day-to-day basis.
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This is great for pushing Amazon's agenda of owning the apparel space and taking down traditional department stores like Macy's. By 2021, Amazon is expected to be #1 in apparel sales at 62 Billion annually. They have solidified their commitment to this by creating their own labels of quality and affordable pieces in addition to creating partnerships with designers like Zac Posen and Stuart Weitzman. Last year they started StyleCode, a QVC-esque web show that focuses on apparel and lifestyle demos. With fashion being a top priority in their 5-year plan, they are well on the way to hitting their projections. They needed to introduce this product with a use case that was approachable and not fear-inducing. I am interested to see what the responses from more women are. Most of the women I have spoken to about this introduction find the execution of the video patronizing.
"Alexa, take a photo."
Alexa: "Here's your photo. Also, I noticed you didn't have a flat screen TV in this room of your house. I've ordered one and charged it to your Amazon account...your welcome."
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I didn't even know this existed, WTF. Amazon is expanding way faster than I had initially antisipated!
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first Physical amazon product clearly geared to Women?
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I swear Amazon is actually the corporate branch of the NSA
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@jfourcher Well AWS does have a $600million contract with the CIA to design a private cloud for them and the NSA has moved some of their IT services on to AWS
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