DTC Patterns

DTC Patterns

DTC marketing & UX insights from real purchases.

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DTC Patterns is a robust resource for learning about notable marketing and user experience practices from brands that engage in direct-to-consumer ecommerce. We aim to gather and document the most effective patterns in direct-to-consumer ecommerce.
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DTC Patterns gallery image
DTC Patterns gallery image
DTC Patterns gallery image
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Launch tags:User Experience•Marketing
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What do you think? …

Chelsea Layzell
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Each week, the team at Barrel (@barrelny) explores dozens of websites in search of inspiration and potential reference points as they craft digital experiences for their clients. They also sign up for email newsletters to see how different brands communicate with customers. DTC Patterns aims to shed light on some of the notable experiences that happen when we engage in a full purchase path and actually buy products. What gets customers to actually follow through with a purchase? What marketing techniques make customers feel valued? DTC Patterns looks at different industries to see what types of experiences brands offer for their customers.