Dry January 2024 Progress Tracker: Stay motivated with a fun messaging bot on SMS and WhatsApp.

I was never really into the Dry January thing. Why restrict myself with arbitrary rules? But last year I read about this study (https://psycnet.apa.org/doiLandi...), and it completely changed my perspective. The findings are crazy. In 2016, researchers followed up w/ 249 men and 608 women who did Dry January. At 6 month follow-up, ALL participants reported a reduction in their alcohol consumption and an increase in drink refusal self-efficacy. ALL. OF. THEM. This was even true for people who didn't successfully complete the challenge. 😱 So that's when I realized– if just trying to do Dry January would result in me having healthier drinking habits for the full year, it's a worthwhile investment. So I repurposed some code from my product Harold the Habit Tracker and spun it into a group progress tracker for the challenge. People love it because it's 💬 message-based, so you don’t forget to track 💪 Light accountability and encouragement 📵 No app to download or password to remember It was a huge hit last year for 2023 (#3 Product of the Day) and this year it's available on WhatsApp as well as SMS!