I spent five years running eCommerce for a brand with a large, devoted audience. Every quarter I made the same argument: the homepage is built for people who already know us. Someone arriving from an ad has no idea what we sell or why it costs what it costs. I never won that argument. It always came down to my opinion against someone else's, and the person with the bigger title usually had the better opinion. So I built dropIQ. You tell it who your customer is, and it walks your conversion path on mobile scoring what matters to that specific person. Run it twice as two different customers and it tells you where their experiences diverge, what the gap is costing you, and which one your site is quietly optimized for. The first time I pointed it at a site I used to work on, it produced this in about four seconds: "The current design is prioritizing product launches for an existing community, treating the homepage as a bulletin board for followers rather than an entry point for the curious." That was the argument I had been making for five years, written by something with no stake in the outcome and no relationship with anyone in the room. The homepage has a live version of this. Click through the eight audiences at dropiq.ai/#demo and watch the score, the findings, and the revenue number change for each one. Free audit at dropiq.ai, no login. Happy to answer anything about how the scoring works, and genuinely interested in what it says about your store, including when it gets it wrong.

dropIQ

Score your store as a first-time visitor vs a repeat buyer

Score your store as a first-time visitor vs a repeat buyer