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Can't wait to see other sites get a makeover like this. I was surprised to see that the Plenty of Fish page looked like how it does, but perhaps it's a limitation for being bootstrapped for so long. I wonder if it'll get a shiny coat of paint with the recent acquisition by Match.
If anyone is curious, I made a side-by-side of the current POF page and the DoubleConversions version:
@p_ngu "Frind is aware of his site's flaws but isn't eager to fix them. "There's no point in making trivial adjustments," he says. Frind's approach -- and the reason he spends so little time actually working -- is to do no harm. This has two virtues: First, you can't waste money if you are not doing anything. And second, on a site this big and this complex, it is impossible to predict how even the smallest changes might affect the bottom line. Fixing the wonky images, for instance, might actually hurt Plenty of Fish. Right now, users are compelled to click on people's profiles in order to get to the next screen and view proper headshots. That causes people to view more profiles and allows Frind, who gets paid by the page view, to serve more ads. "The site works," he says. "Why should I change what works?"" http://www.inc.com/magazine/2009...
Brutal Teardowns
Sensible Instruct
DoubleConversions
