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DocMetrics
Know when deals go cold before prospects disappear.
7 followers
Know when deals go cold before prospects disappear.
7 followers
Most document sharing tools stop at open tracking. DocMetrics goes deeper by showing how prospects engage with your documents — including re-reads, skipped sections, time spent, and return patterns. The goal isn’t just knowing a file was opened. It’s understanding buyer intent before the next call or follow-up. We also added video walkthroughs and engagement summaries so teams can quickly understand what happened inside a document.
@dorrel This hits on something really real. The gap between "document opened" and "deal actually moved forward" is where most sales teams are flying blind.
The insight from the re-reads and skipped sections is what stands out to me. A prospect who re-reads the pricing section three times is a completely different conversation than one who skimmed it once. That behavioural signal is way more useful than an open notification.
Curious how you handle the case where multiple stakeholders open the same link — does DocMetrics tie engagement back to individual viewers or just the document overall?
Congrats on shipping this. The framing of "know when deals go cold before prospects disappear" is sharp.
@vishal7017 Thank you Vishal — that means a lot coming from someone building in the same space.
On your question about multiple stakeholders — yes DocMetrics ties engagement back to individual viewers not just the document overall. When a gated link is used each viewer enters their email before accessing the document so every re-read, every page visit, and every session is tracked per email address. You can see exactly which stakeholder re-read the pricing section three times and which one bounced after 30 seconds.
When a public link is used without email gating the system still detects when a new viewer opens the document by fingerprinting device and session patterns. It flags when a second or third person from the same company domain opens the document and surfaces that as an internal sharing signal — meaning your contact has likely forwarded it to their team.
The per-viewer breakdown is what makes the re-read signal actually useful. Knowing page 4 was re-read three times is interesting. Knowing that john@company.com specifically re-read it three times across two separate sessions two days apart is what tells you exactly who to call and what to say.