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Do Not Build

Do Not Build

Know if a software market is worth your next year

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You get a few real attempts at building a company. Pick the wrong market and you burn a year finding out. Do Not Build measures the field before you commit: who's already there, what a customer costs, what it couldn't measure, and the founders circling the same market. So the year goes on a choice, not a guess — and if it works, it becomes a company instead of a lesson. The verdict is where you start, not the decision. 245 screened, 64 cautions at the build line.

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