Quick check-in with the publishers and content folks here.
We've spent the last year talking to publishers seeing 30 to 50% organic drops. Same content, same SEO, same team. The traffic is leaking out before it ever lands. Readers are getting the answer upstream, in surfaces the publisher doesn't own, and the article never gets the visit it earned.
Curious what others are seeing on your side:
Are you watching the same pattern?
What have you tried (zero-click optimization, schema markup, paywalls, AI indexing)?
What's actually moved the needle?
Hey PH, I'm Diana from Divee team.
Quick story on why we built it.
Last year we sat with a head of audience at a top-10 lifestyle publisher. She pulled up her dashboard and showed us a 38% organic drop in 6 months. Same content, same SEO, same team. Different internet.
Every publisher I talked to had the same chart. Traffic leaking out before it ever lands. Readers getting the answer upstream, in places the publisher doesn't own. The article does the work. The visit never happens.
So we built Divee.AI: a small AI widget that turns any article into a conversation. The reader stays on the page, asks follow-ups, and gets answers grounded in the article they're already reading. One script tag. Under 50ms to load. Zero PII collected.
What it does to the numbers, across 200+ live properties:
4x longer time on site
2.8x more page views per session
45% lower bounce rate
30+ first-party intent signals per conversation, in a dashboard publishers can actually use
I'll be in the comments all day. Real questions I'd love your read on:
If you run or work with a publisher, would this fit your stack?
Anything you've seen actually work against the AI Overviews squeeze?
Thanks for taking a look.
mailX by mailwarm
Answering questions inside the article is a smart way to keep people from leaving to google or AI platforms.
@manal_essalek1
Thanks 🙌
And it's not just retention. The questions readers type become first-party intent data publishers have never had access to before. "I'm an accountant trying to understand pension reform" tells you more than any cookie ever did.
Launching Divee.ai on Product Hunt this week feels like more than just a product release. It feels like we are finally catching up to how people actually want to live online. We are seeing a massive shift right now where people are quietly ditching the traditional web because they are tired of digging through pages of links. They want fast and direct answers that actually match their vibe in the moment.
At Divee we built the tech to meet them there and it is dictating a whole new way to consume content that feels natural rather than forced. For our publishers this is a total game changer since they are finally getting a clear window into what their audience actually cares about. It also opens the door to advertising that doesn't feel like an interruption. We are talking about native AI ads that are so targeted in real-time that they actually add value to the conversation. I couldn't be prouder of the team for making this vision a reality.