Display Gate Guard

Display Gate Guard

Better Brand Safety & Suitability for Display Ads

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DisplayGateGuard helps advertisers using display ads improve their placements. By identifying Made-for-Advertising (MFA) websites, hyperpolitical outlets and otherwise unsuitable placements, advertisers save money and improve awareness and traffic metrics
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Launch tags:Marketing•Advertising•Artificial Intelligence
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Nenad Franjic
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Brand-safety & suitability is an important aspect of all marketing measures. The same applies for display ads, which is why DisplayGateGuard was founded. DisplayGateGuard helps combatting hate speech and misinformation by identifying and demonetizing hyperpolitical media outlets. We also identify made-for-advertising (MFA) websites and thereby reduce web clutter. Each advertiser has its own values that they want protected. DisplayGateGuard helps improve contextual targeting and isolate bad placements.