Begins shipping at the beginning of 8/14. Indiegogo campaign here: https://www.indiegogo.com/projec...
You can program a button to open up an app or website (ProductHunt?), snap a photo, call someone specifically, etc.). Also cool that you can slap multiple stickers on there and have a whole control center full of buttons that do specific macros.
I think it's funny that the whole concept came from the fact that the team missed buttons and wanted to steer phones away from the "plain glass soap bars new phones have become".
Whittl