This book formed the foundation for what we know about how ideas spread. The concepts that are used are mentioned in other successful books such as Crossing the Chasm, The Innovator's Dilemma, The Tipping Point etc. The author discusses several innovations (from stoves in Africa to internet in the US). It is very interesting to see that you have to take a lot of things into account when you plan a roll out of a new product.
If you are interested in statistical models, you should check Bass diffusion models.
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