Most CEOs don't have a strategy problem. They have two: goals don't reach the teams, and when they do, they arrive too late. Execution breaks. Profit is lost.
DeTask fixes both. A 10-minute AI interview turns your yearly goals into clear targets for every team. Sales, Engineering, Marketing, Customer Success. Follow-ups happen in WhatsApp.
Leadership feedback is built in.
No spreadsheets. No consultants. Just execution, on time, every time.
Hey Product Hunt 👋
Quick update from the founder. A lot has changed since our first launch, and I want to share where DeTask is today.
After talking to dozens of CEOs and founders, we kept hearing the same thing:
🤦♂️ "My team doesn't actually know what I need them to deliver this year."
🤦♂️ "I shared the strategy at the all-hands. Three weeks later, every department is working on something different."
🤦♂️ "By the time I find out execution broke, the deadline has already passed."
Most CEOs don't have a strategy problem. They have two:
Goals don't reach the teams. And when they do, they arrive too late.
Execution breaks. Profit is lost.
✨ What DeTask is today: People + Performance
🎯 CEO Cascade Interview In 10 minutes, our AI interviews you about your goals for the year (revenue, margin, churn, growth). It then automatically translates your vision into clear, measurable goals for every department. Sales, Engineering, Marketing, Customer Success.
🔗 People + Performance Engine We connect goals, delivery timelines, and 360° leadership feedback to your real business drivers (revenue, cost, customer satisfaction). You see exactly where execution is breaking down before deadlines pass.
📲 WhatsApp follow-ups No new platform to log into. Goal tracking happens in the channel teams already use every day.
🧠 360° Leadership Assessment 19 competencies, science-backed, built on research from Fundação Dom Cabral (ranked 4th globally for Open Programs in the FT Executive Education Ranking 2025).
💡 The salient idea
A goal that isn't cascaded doesn't exist. The vision lives in the CEO's head. The team lives in a different reality.
DeTask closes that gap.
🎁 Try the CEO Interview free
In 10 minutes you will know exactly what each team needs to deliver to hit your goals this year. No spreadsheets. No consultants.
👉 https://detask.io
Drop your biggest execution gap in the comments: https://detask.io/painpoints
I'll personally reply to every one.
Rodrigo Costa, Co-founder & CEO of DeTask