Online fashion sellers spend a ton of money and manual effort on developing and maintaining their listings and their product descriptions. Manual listing/ description management leads to several issues: 1) Important product features/ attributes may get missed out. E.g., machine wash instructions, texture of the fabric, occasions for use, etc., 2) The listings may not be SEO-optimized E.g., using 'blue denim' instead of 'light blue jeans' leads to decrease in organic search volume. 3) The listing/ description may be missing important information about the benefits of the product attributes that are relevant for the target segment e.g., ‘partywear’ for young users, or ‘flexibility’ for active users, or ‘breathability’ for runners 4) Most product descriptions are not customized to the customer segments e.g., A pair of jeans may be sold very differently to a teenager (party, adventure, etc) than a middle-aged person (motorcycle trip, barbecue party, etc) Small brands take several time-saving short-cuts to writing lucid and creative product descriptions. The short-cuts include: a) Listing the product features in bullet points instead of writing product descriptions b) Developing a templated description that includes product features in place-holders c) Using a brand-wide product description that does not include product features! Based on our surveys, customers prefer to read product descriptions that use the product features creatively to highlight the benefits that they can derive from the product. Describot uses ChatGPT to help online fashion sellers to reduce lost clicks (and revenue) due to poor listings and product description management -- and enable personalization of descriptions to various segments.

Describot

ChatGPT for E-commerce Product Descriptions and Listings

ChatGPT for E-commerce Product Descriptions and Listings