We built Denzin after watching hundreds of playtests run on Lysto. The same thing kept happening. Studios would run the sessions, and then the hard part would start. Player research is genuinely difficult work. Knowing which method answers your question. Writing a screener that recruits the right players instead of whoever's available. Building a protocol that doesn't lead the playtestester. Knowing when a pattern is real and when it's one person having a bad day. All this requires time. And by the time the insights lead to a decision, the build has moved on. Denzin enables studios to ship better player experiences with faster feedback loops. You give it a problem statement in a conversation, not a form, and it comes back with a method, its reasoning, and the full study drafted for your approval. It reads every session, triangulates them into one clear picture. What you get back is a decision-grade report with top wins, major concerns and fixes ranked by impact, every insight cited to a verbatim player quote and the exact moment it came from. And when something catches your eye, you can dig in. Ask why a finding surfaced, what a specific player said, or whether a metric moved since the last build. Denzin gives studios a full research capability without the overhead of a research team. Would love your feedback, especially from anyone who's run research without a researcher on the team.

DENZIN - AI Playtest Researcher

Ship better player experiences with faster feedback loops

Ship better player experiences with faster feedback loops