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Ran into @KyleNPatel @nimeshg and @sati at Dreamforce. Young company with a lot of potential. We've tested out sending video to customers the moment they signup at MailLift (http://MailLift.com). We didn't track the results, but people liked the videos :) WIth @OneMob, they make it super easy for salespeople to send video mail to prospects and customers from their phone. It looks like they can track the efforts in Salesforce as well.