I own one of these things, and while it's definitely cool in theory, in practice it leaves a lot to be desired. The app is fickle and often has trouble establishing a connection to the pod, and the Bluetooth range is extremely limited. In my experience, you can't cast it out any further than 20 feet or you'll lose the connection.
Looks like it even works for ice fishing. Pretty nifty. Included a link to some of their youtube videos up top which paint a slightly better picture of how it works that the website does
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