DEEP: Never lose learnings. Stop starting experiments from the gut

It has always been a huge frustration to me that it was extremely hard and time-consuming to collect, maintain and analyze experiments data. And I noticed, by speaking to a lot of people in the field, that they were struggling with the same. We use different tools for different reasons. Optimizely for the experiments, Trello to manage the process and tools like Atlassian, Google Spreadsheets to keep up with the learnings. None of these tools have the power to combine these learnings and turning them into actionable insights so that we can make a better product. This is why I am so happy that we have this product. DEEP learns from your experiments and combines these learnings to give you a complete overview of your activities. But, more importantly, it helps you to understand your users and optimize your product for them. Ps. Even if you've just started with A/B testing this tool will help you to get going.