@ozguralaz@_jacksmith for more details check here: http://www.thedailybeast.com/art...
"a midweek crack-of-dawn dance party, replete with lights and booming DJ but with the Red Bull vodkas and bottle service replaced by green juice and espresso drinks."
@ozguralaz@eriktorenberg I added it as a related link ;) definitely gives more context - as the website gives zero information and when I signed up, it just sent me an email like "keep an eye out".
I understand that it is a party concept that happens in the morning. As a business perspective, brunches and breakfasts are so boring. This business combines breakfast+music+party+networking.
According to the email you get when you register:
DAYBREAKER is a morning movement that will start your day off unlike anything else.
It's about being in the here and now, surrounded by amazing people, beautiful music, and an incredible vibe. It is about dancing your face off before work and feeling gloriously healthy while doing so. It is about love, it is about mindfulness, and it is about mischief.
We're excited to have you in the community. Keep an eye on your inbox, and we'll be in touch with event invitations, special announcements, community news... and some surprises.
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